Sleek Silver is Christmas Number 1
Forget Joe McElderry (or Rage Against the Machine) – Travalo's Sleek Silver portable fragrance atomiser is the Christmas Number 1. The Sleek Silver colour has been Travalo's best seller in the run up to Christmas, with new listings just confirmed for British Airways and Virgin Atlantic's Spring brochures. Tourvest have taken the Sleek Silver atomiser from April 2010 for Virgin Atlantic, and Market Connections, distributor of Travalo, reports that BA will be taking Travalo Sleek Silver on all worldwide routes from March 2010. Travalo is rapidly gaining inflight momentum, and is already the number one selling gift item onboard Thomas Cook. It is outselling all men’s fragrances on Thomas Cook, and also ranks in 4th position in terms of sales in the women’s fragrances section. The airline is stocking Sleek Silver and Perfect Pink. Travalo has also introduced a Bold Gold version for worldwide sale. Yusuf Okhai, managing director for Travalo parent company Medea International says: “Airlines have been spurred on to try Travalo as its something new and unseen in travel-retail. The Sleek Silver colour reflects the practical chic nature of the product, and lends an element of luxe - all for under £10. We are delighted Travalo Sleek Silver has been so well received and look forward to enhancing our colour lines in 2010." Unlike other perfume atomisers on the market, Travalo is a patented, simple, elegant pump and fill atomiser, which fills in seconds. With a few pumps, the Travalo is full of a favourite fragrance, eliminating the need to travel with a chunky bottle of perfume. Kelly Scott |
